Friday, January 21, 2011

The evolution of a thought...

It all started around 2006 when I had the idea of using something that people used as slang for years, and add something extra to it and present it to the masses. For years we have heard people call each other "Cuz" short for cousin relating or talking about one of their family members, I had the idea to use it to bring people together in launching a product, hence Cuzzo, but it didn't start out like that originally, when I did the first design I only used one "Z" as you can see in the pictures below, then years later I decided to add the other "Z" to give it some flava! But there is a part missing in the gap between the years. At first I wasn't going to do the line, I was focused on my name sake line the "Luvell Stepter" line. which at that time had my main focus. After securing manufacturing and getting some products made I was set, (at least I thought I was, to get this high fashion line started!) Then the economy flopped and my manufacturers went sky high on prices! which I thought would be the other way around! so after that I decided to try another outlet to release the creative juices I had inside me, so in reflection I said to myself, "let me look back at this Cuzo thing", and said I can start off with only tees and wouldn't have to spend lots of money on leathers and making tech packs for manufactures. (Side note the Luvell Stepter line is still set to be released!) So as I revisited  it and made some changes and added the extra "Z"  for a little extra swagger, made some samples and received a good responds to the first run of designs.

 

The first Cuzzo logo


First Cuzzo t-shirt design

1st Cuzzo tee with revised logo


2nd Cuzzo tee with revised logo


3rd Cuzzo tee with the company slogan first appearing "One Family. One Unit. One Love."


4th Cuzzo tee design